formulations, expressions, ways of saying, phrasings, wordings, turns of expression
Wahlspruch - Leitspruch - Devise - Leitmotiv - Parole - Slogan - Spruch - Maxime - Leitgedanke
A motto is a short, memorable phrase that expresses the guiding principle, belief, or attitude of a person, group, or organization. It often summarizes values, goals, or a worldview in a concise and impactful way. Mottos can be used in everyday life as personal reminders, in schools and companies to communicate their mission, or in states and institutions to express shared ideals. Because a motto is brief and easy to recall, it can inspire, motivate, and help create a sense of identity and cohesion among those who use or share it.